Our Services

You can book directly with your preferred professional by selecting their individual booking link below.

Each service provider at The Populace Collective operates as an independent contractor, managing their own business within our shared space. Every professional offers unique, specialized services tailored to their expertise. To schedule an appointment, please click on the booking link located beneath their photo.

HAIR & BEAUTY

BAILY SORENSON

Owner & Stylist

Cosmetology isn’t just my profession—it’s my passion and purpose. I specialize in hair coloring, extensions, and cutting, and I truly believe in the power of a great transformation to boost confidence and bring out someone’s inner glow. Whether it’s adding vibrant color, creating length and volume with extensions, or giving a fresh, flattering cut, I love helping people feel beautiful and empowered. There’s nothing more rewarding than seeing a client leave my chair smiling, feeling more like themselves than ever before.

JILLIAN NELSON

Stylist

Jillian has been a hairstylist for over 20 years, starting her career in New York before bringing her craft to the Midwest in 2005. with curls of her own- more "rebel-like" then unruly- she's a developed a deep understanding of textured hair. From precise bobs to intricate updos, she thrives on creative challenges and continues to push the boundaries of hairstyling.

ASHLEY NELSON

Stylist‍ ‍

For more than two decades, she has been blessed to turn her passion for hair into a fulfilling career. She believes every client deserves to leave not only with beautiful hair, but also with a renewed sense of confidence. From radiant color to cuts tailored to each individual’s lifestyle, her goal is to create looks that feel authentic and personal. Building lasting connections with her clients remains the most rewarding part of what she does.

BRIE HEBERT

Stylist

With 18 years of experience in the beauty industry, she specializes in extensions and advanced blonding techniques. She is dedicated to creating customized, high-quality results that enhance each client’s natural beauty. With a strong focus on color and extensions, she delivers looks that are both personalized and expertly crafted.

Alicia Junker

Stylist

Ali’s love for hair began early, growing up in her mom’s salon where she learned the ropes from a young age. After graduating from the Aveda Institute in 1997, she trained under top stylists at Horst and Friends (now Juut) and continued to refine her craft through advanced education, including at the Vidal Sassoon and Aveda Academies. With over two decades of experience, Ali has mastered both cutting and coloring, bringing each client’s vision to life.

Kelly Ireland

Stylist

As a stylist, her goal is to reflect the natural beauty each client already carries within. She specializes in creating lived-in color, tailored cuts, and effortless styles that don’t require hours of upkeep. Her work is centered on enhancing what already exists rather than transforming it. She is passionate about educating her clients, sharing simple and realistic ways to care for their hair so it looks just as good at home as it does when they leave her chair. She is always seeking out new classes and educational opportunities to keep her skills fresh, inspired, and evolving.When she’s not in the salon, she’s either cooking an amazing meal, exploring new restaurants, or stopping to pet every dog she sees.

Medical Aesthetics & Skin

Carla Ann Horst, RN, BSN

Owner & Medical Aesthetic Provider,

Certified Injector Specialist, RN 

Carla Horst is dedicated to helping clients look and feel their best with natural, confidence-boosting results. She combines clinical expertise with a personalized, client-centered approach to deliver treatments that enhance both beauty and well-being. Passionate about continued learning, Carla ensures every service reflects the latest in safe, effective aesthetic care.

Sammi Obermueller

Skin Artist and Certified Advanced Aesthetician 

Having spent over five years in the aesthetics industry, I have developed a deep understanding of the art and science behind skincare, the ability to address a wide range of skin changes and challenges, and ensuring that each client leaves with skin that glows and radiates health. With every session, I strive to enhance not only their appearance but also their confidence. Beyond my technical skills and knowledge, the heart of my work lies in building strong relationships based on trust and understanding

Cristina Rubio

Elite Makeup Artist

Cristina Rubio Makeup (formerly Cristina Ziemer beauty) creates refined, modern makeup that feels effortless and looks stunning in any light.

She’s spent almost 20 years perfecting looks that are polished, breathable, and built to last—always enhancing features, never masking them.

Cristina is known for her calm presence, sharp eye, and ability to translate a client’s vision into something even better than they imagined. Her approach is simple: high-quality artistry, zero overwhelm, and a seamless experience from consultation to final touch-up.

Cellular Rejuvenation & Wellness

Sarah Dorff APRN, CRNA & Amanda Dvorak, RN

Founders & Owners of

Riverview Drips & Wellness

Wellness Medical Professionals

Riverview Drips & Wellness is your trusted partner for achieving optimal health, vitality, and rejuvenation. Founded and led by experienced medical professionals, we specialize in IV hydration, weight loss management, peptide and hormone therapy, and advanced lab diagnostics. Our mission is simple: to heal from the inside out by uncovering root causes and creating personalized care plans. Find your flow and fuel your soul with Riverview Drips & Wellness. 

Erica Finnegan, MA, MBA

Founder of The Well Within Coaching

Wellness + Mindset Coaching for Women

At The Well Within, Erica offers a calm and grounded space for women to reconnect with themselves — mind, body, and soul. Her coaching blends evidence-based wellness practices with intuitive, client-led guidance to support women through seasons of change, from burnout and hormone shifts to rediscovering purpose and balance.

Drawing on her background in Marriage & Family Therapy, Integrative Nutrition, and Wellness Coaching, Erica helps clients make meaningful, sustainable shifts in how they care for themselves. Her sessions focus on mindfulness, stress management, nutrition, and mindset — creating clarity, confidence, and renewed energy from the inside out.

Join The Populace.

Own your practice without the overhead. The Populace offers booth rentals for estheticians, injectors, massage therapists, and wellness practitioners who want independence with community support

Contact Us

Questions about our services? Need assistance booking? Looking to lease space at The Populace? Reach out today.