make The Populace Collective the home to your business
Rent at The Populace
Because the Traditional Salon Model Is Broken. We Built Something Better.
Owning and running a salon can be deeply rewarding—but anyone who’s tried it knows the challenges are real: hiring and retaining great staff, managing high overhead, navigating turnover, staying on top of trends, and still providing an exceptional client experience.
Far too many talented professionals burn out or walk away—not from a lack of skill or passion, but because the system was never built to truly support them.
We knew there had to be a better way.
We’re Carla and Baily—entrepreneurs, mothers, and Stillwater locals—who came together with one vision: to create something our community didn’t have but desperately needed. The Populace was born out of frustration with the old model and a belief that independent beauty and wellness professionals deserve more.
Why The Populace Is Different
We didn’t just want to open another salon or co-working space—we built a forever home for beauty and wellness professionals, designed to solve the problems that make traditional salons fail:
Staffing Challenges? You’re in control—set your own hours, your own pricing, and your own client policies.
Training & Motivation Gaps? We foster a collaborative environment where professionals learn from each other and feel supported, not micromanaged.
Inconsistent Income? We replace the commission model with freedom and tools to grow a loyal client base on your terms.
Burnout & Turnover? Our space is clean, beautifully maintained, and designed for balance, creativity, and longevity.
High Overhead & Poor Management? Our facilities are fully equipped, professionally managed, and built to make your work seamless.
Optional Business-Boosting Services
To help you run your business more efficiently and maintain a high level of professionalism, we offer:
Website Feature & Booking Link – A professional listing with your photo, bio, and booking link on our official site.
Front Desk Check-In via Kiosk – A digital receptionist system for a polished client welcome.
Professional Email Address – A branded email ending in @thepopulace.co.
Google Drive & Business Hosting – Secure storage and shared resources to streamline your workflow.
POS & Scheduling System – Access to a premium client management and payment platform.
Our Commitments
We built The Populace for the people, by the people. Our mission is to provide a space where professionalism, creativity, and community thrive.
Education – Ongoing learning and skill development.
Development – Tools and resources to elevate your business.
Growth – A supportive environment to help you expand your reach.
Culture – A community built on mutual respect and collaboration.
If you’re ready to take control of your business, keep more of your profits, and work in a space that inspires you every day—The Populace is ready for you.