Carla and Baily

"We're Carla and Baily—entrepreneurs navigating the daily balance of building businesses and raising families, all while staying rooted in the Stillwater community we've called home our entire lives. We've experienced firsthand what it means to chase a vision, to work tirelessly toward something meaningful, and to demand more from the spaces and systems around us. When we looked at the landscape for independent beauty and wellness professionals in our area, we saw a pattern: outdated salon models that don't serve modern practitioners, rigid structures that stifle creativity, and environments that prioritize transactions over transformation. We saw talented estheticians, skilled nurse injectors, experienced massage therapists, and passionate wellness professionals settling for spaces that didn't match their ambition or their standards. We knew there had to be a better way. The Populace is our answer to that problem.

It's a modern, elevated collective designed specifically for independent professionals who want to own their craft without compromising on quality, community, or control. Here, you rent your own booth, set your own prices, choose your own hours, and build your business exactly the way you envision it. But you're not doing it alone—you're surrounded by a community of driven professionals who understand the hustle, respect the work, and support each other's growth. This is the space we wish existed when we were starting out. A place where standards are high, kindness is non-negotiable, and individuality is celebrated. Where clients immediately feel the difference in the atmosphere, and providers feel proud to be part of something bigger than themselves. We built The Populace because our community deserved it—and so do you."